Board Members

Professor Ruth McElroy


Ruth McElroy joins Ffilm Cymru as Chair bringing with her considerable expertise and experience as Faculty Head of Research and Professor of Creative Industries at the University of South Wales, and as co-director of the Centre for the Study of Media and Culture in Small Nations, and member of the Media Policy group of the Institute of Welsh Affairs. McElroy is also Co-director of the Clwstwr Creadigol, one of nine UK R&D partnerships funded through the AHRC Creative Economy, and leads on the Screen Innovation element of this exciting new partnership in Cardiff.

Ruth began her academic career undertaking a PhD and teaching as a graduate assistant at Lancaster University in the Institute for Women’s Studies. Since then she has held academic posts at five UK universities and acted as an external examiner at several others. She has been centrally involved in leading both RAE 2008 and REF 2014 submissions, and has had the privilege of leading several undergraduate and postgraduate degrees. Ruth has examined doctoral candidates in both English and Welsh, and has supervised research degree students to completion who have gone on to develop their own academic careers.




John Giwa-Amu

Board Member

John has just co-produced The Silent Storm, starring Damian Lewis (Homeland) and Andrea Riseborough (Resistance, Oblivion) with Neon Films, Barbara Broccoli's Eon Films, New Sparta, The British Film Company and Ffilm Cymru Wales. The Silent Storm was selected to have it world premiere at the BFI London Film Festival. Sci-Fi thriller The Machine, starring Toby Stephens (Die Another Day, Black Sails), Caity Lotz (The Pact, Arrow) and Denis Lawson (Star Wars) was released in cinemas in March 2014 and hit number two in the UK iTunes charts. John’s company Red and Black Films continues to develop and finance a high-concept slate mainly weighted towards elevated genre. John sits on the Pact Film Policy Group, works with BBC Wales to mentor new directors and producers, and guest lectures at The National Film and Television School and The University of Wales.






Bronwen Lloyd

Board Member

Recently retired and a long-time film fan, Bron brings with her significant experience as the previous Head of Regeneration of social housing supplier Charter Housing (now Pobl). For 30 years Bron has been working with people and communities to make positive change through innovative projects that promote equality and citizenship, and increase economic activity and social networks. She is passionate about tackling inequality (leading on Equality, Diversity and Inclusion for Pobl Group achieving the National Centre for Diversity Quality Mark) and particularly its impact on women (leading on the Gwent Social Landlords award winning ‘Free from Fear’ initiative to improve their response to domestic abuse).

Bron got into housing by chance as a Board member of her local housing association (she’s actually a designer by training). She has worked in most aspects of housing including homelessness, housing management, regeneration, policy, and strategy in both local authority and housing associations. She has served on the Boards of several Housing Associations, social enterprises and cooperatives some of which she was involved in establishing including Moneyline Cymru CDFI, Newport Credit Union and Loftus Village Association Newport’s first housing cooperative. She is a Board and founder member of SHARE a community led social enterprise and community resource centre.



Anwen Griffiths

Board Member

Anwen Griffiths is a Partner at Lee & Thompson, having headed up BFI’s legal and business affairs following her time at Sheridans. For over 10 years Anwen worked in development and production for independent film and television companies including Potboiler Productions, Ecosse and Cowboy Films, before qualifying as a banking lawyer to act for studios, private equity houses and other funding institutions.

She specialises in the production, financing and distribution of feature films and television programmes, using both her direct production knowledge, banking and media finance background to provide a multi-disciplined service to filmmakers and investors.







Christina Macaulay

Board Member

Christina Macaulay has been Commissioning Editor for English language programmes at BBC Wales since 2012, and prior to that was for many years an Executive Producer working on Factual output for BBC Wales. She commissions a range of programmes across arts, history, cookery, wildlife, documentary, sport, countryside, and observational documentary. Her most recent commissions include Richard and Jaco Take on the World; The Prince and the Bomber; Critical; The Crash Detectives; Weatherman Walking; Gareth Thomas v Homophobia - The Legacy; Sam and Shauna’s Big Cook-Out; Eric Jones: The Last Climb; Young Welsh and Pretty Religious; Iolo Saving the Land of the Wild; Our Lives;  Cardiff Singer of the World; Iolo’s Streetlife and the feature docs Dark Son: The Hunt for a Serial Killer and My Grandfather the Spy? Her output is shown on all the network BBC channels as well as BBC Wales.

She has always been a champion of new talent and was responsible for the Its My Shout scheme on behalf of BBC Wales up to 2019.

Christina began her career working on politics programmes for Scottish Television and then current affairs at BBC Scotland. She then moved into arts television and it was the chance to set up a new TV arts show for Wales (The Slate) back in 1993 that led her to move to Cardiff. She has also worked for Channel 4 as Deputy Commissioning Editor for Nations and Regions.

In her spare time she sings in a choir (Welsh Camerata) and enjoys playing tennis and travelling to as many Scottish islands as possible. She has two children who are both fluent Welsh speakers and is a Welsh learner herself.


Edward Fletcher

Board Member

Starting in cinema management at the David Lean Cinema Croydon and Cambridge Arts Cinema, Edward went on to have a 20 year career in film distribution running the distribution arm of the Institute of Contemporary Arts, ICA Projects before co-founding indie distributor Soda Pictures in 2002. Highlight releases included Toni Erdmann, Paterson and Wadjda. Soda Pictures was an inaugural member of the Cinematic scheme launched by Ffilm Cymru and served as an Executive Producer across productions including Y Llyfrgell / The Library Suicides, The Lighthouse and Just Jim. Other Welsh titles he acquired for distribution included The Gospel of Us, Summer Scars, Separado! and American Interior.

Soda was acquired by Canadian media group Thunderbird Entertainment in 2014 and having relaunched in 2017 as Thunderbird Releasing films distributed last year included the Palme D’oR winning Shoplifters, The Kindergarten Teacher starring Maggie Gyllenhaal and Claire Denis’ High Life. Edward stepped down as Managing Director in Summer 2019 and is currently consulting more broadly in the film industry and working on a number of production projects.

A former board member of Film London, Europa Distribution, Film Distributors Association and University of Westminster media faculty advisory board, Edward holds an MA in Film & Television.

Gavin Porter

Board Member

Gavin Porter is a film/documentary/theatre maker from Butetown in Cardiff. He currently works with National Theatre Wales as project coordinator on The Agency, which puts young people at the heart of developing projects and businesses that have a social purpose. Previously, Gavin created a participatory theatre project called The Big Democracy Project with National Theatre Wales working across Wales, ending in a ‘festival of democracy’ at the Senedd.

Gavin is a Clore Fellow and has won a BAFTA Cymru as director of best short.


Emyr Glyn Williams

Board Member

Emyr Glyn Williams is an award-winning film maker,author, record and publishing company owner and cinema programmer based in North Wales. As a founder member of the ANKST music company he helmed the record label that defined (and defied) Cool Cymru in the 1990’s. His BAFTA winning best film debut Y Lleill (The Others) used cinema to explore the use of language - English, Welsh, Musical, Visual – on modern Welsh life. His continued interest in images and music as tools to investigate reality in modern Wales since the late 1980’s has produced dozens of music videos and documentary programmes. His work as an author has concentrated on cultural commentary for periodicals such as O'r Pedwar Gwynt and he has also produced titles like his wide ranging book, Is-Deitla’n Unig (Subtitles Only) a Welsh language examination of a hundred years of foreign language cinema, which was shortlisted for the 2016 Welsh Book of the Year prize.

As a film and cinema programmer at Pontio arts centre in Bangor, a record company owner releasing new music and occasional book writer who uses Welsh in all he does, he firmly believes the Welsh experience and culture needs to be lived first and examined later. He is also at present involved in a research PhD looking at the relationship that exists between the Welsh language and Cinema.


Calum Gray

Board Member

Calum is Head of Worldwide Sales and Distribution at international sales agency Embankment Films. He was previously Head of Sales at Celsius Entertainment, Director of Sales at Independent Film Sales and Head Of Sales at Mercury Media. He has sold such titles as Oldboy, Moon, What We Did On Our Holiday, Starred Up, Gimme Danger, Metro Manila, Exit Through The Giftshop, We Need To Talk About Kevin and Big Beach’s Safety Not Guaranteed. Calum was voted one of Screen International’s 50 future leaders in Sales and Acquisitions in 2012 and has lectured on film distribution for the NFTS, Film Wales, The European Documentary Network and Creative England.